|
In 2003 RbD worked on a brand development project with a small UK manufacturer of recycled stationery products, which led to a new brand strategy being translated into design routes for use in new packaging and promotional designs launched in early 2004. The association with the company is continuing, with a view to monitoring the long-term impact of the rebranding on the company's performance. Further brand work with other small UK manufacturers of recycled products is anticipated in 2005. See our Publications |